The Professional Development and Accreditation (Prof/Dev/Accr) segment includes a diverse range of organizations, varying in size, revenue, and tenure. This segment includes private companies, public organizations, and individual experts who offer professional development courses. These courses aim to enhance the skills of professionals, helping them to advance in their current careers or transition to new ones. Some providers offer accredited courses, which are typically overseen by official accreditation bodies.

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Solopreneurs and small companies:
-  send multiple emails containing essential information for developing a school in the first 2-3 months (currently done via the Welcome play).
- Keep an eye on tickets sent to support and, where possible, initiate custom conversations regarding their concern to encourage communication, in case there's no communication with the customer in the first 2-3 month
- If the client is non-responding, mark them as low engagement and reach out quarterly and decrease the frequency as certain time milestones are reached. (our purpose is not to spam clients who do not wish to communicate)
- If the client is responsive, reach out on a regular basis (this should be discussed and set by both parties. Eg: monthly, quarterly, etc.)
- always try to bring value in every meeting. Engage clients in discussions that would increase their chance of successfully using the product. (Eg: latest feature released, better use of the platform in certain areas, custom suggestions for improving the performance of their website and/or courses)
- Bonus: regularly check on the accounts that actively engaged with the CSM and, whenever possible, reach out when the client has hit a milestone they have set for themselves to congratulate them and discuss the next steps.