These resources were originally shared as part of a Customer Success workshop for Learning Center customers. They cover how to build anticipation, choose the right offer for your school, keep the campaign moving while it's live, and review what worked afterward.

Campaign Plan

This campaign plan maps the journey from building anticipation to following up after the sale. Use it to define your offer, prepare what you need, keep the campaign visible, and review the results one step at a time.

Campaign checklist

A practical checklist for planning Black Friday—or auditing any promotion or launch. Work through the Before, Offer, During, and After stages to spot gaps, then choose one next step instead of trying to fix everything at once.

From plan to practice

A six-week accountability pilot that helps Learning Center customers turn one learning-business plan into action through weekly check-ins, peer support, and coaching.

Groups: November 2026 (few spaces left) | January 2027

Office hours

Get live help from a LearnWorlds expert. Drop in to our office hours with any questions you have about the platform, product features or your plan.

Next Date: 12 November 2026, hosted by Experts David David Quintero & Maria Jiminez 

Your Campaign Plan

Use this simple framework to plan one campaign without overwhelm, from first attention to follow-up. Use it for Black Friday or any promotion or launch.

OFFER

Decide what you are selling and make the offer clear, relevant, and easy to understand.

BEFORE

Build anticipation and capture early interest before the sale starts.

DURING

Keep the campaign moving and the offer visible and easy to buy.

AFTER

Learn what worked and use the results to improve the next campaign. 

Your Marketing Funnel

—

1

Awareness

Help potential learners recognise a problem or opportunity, then introduce your course as a useful solution through educational, attention-grabbing content.
  • What problem is my ideal learner trying to solve?
  • Which channels will put this message in front of them?
  • What content will make them want to learn more?
2

Consideration

Support people as they compare solutions. Share deeper insight, evidence, and transparent guidance that demonstrates your expertise and value.
  • What proof will build confidence in this offer?
  • Which objections or comparisons should I address?
  • What details will help people evaluate the value?
3

Conversion

Make the final decision easy with clear pricing, testimonials, ROI information, and well-timed offers.
  • Is the next step clear and easy to complete?
  • What urgency is genuine and helpful?
  • Which final questions could stop someone from buying?

What does this look like in LearnWorlds?

Check out all the related features to consider by stage below.

Before

💡 Who do I want to reach first?

Waitlist Section

Create a dedicated e-mail opt-in that lets visitors join your Black Friday waitlist and hear about the offer first.

Countdown

Add a live countdown to show when your offer opens or ends and give early interest a clear deadline.

Pop-Up

Use a pop-up to invite visitors to join the waitlist or get early access while they browse your school.

Coming Soon Section

Build anticipation with a coming-soon message before every detail of the offer is final.

Hello Bar

Keep a short, timely Black Friday message visible across your school and link visitors straight to the offer.

During

💡 Why is this worth acting on now?

Waitlist Section

Keep the waitlist page live during the campaign so late visitors can still discover the offer and take action.

Bundle

Package related courses, coaching, or programs together to create a higher-value Black Friday offer.

Discount

Offer a limited-time price reduction on a product or package, with terms that are clear and easy to redeem.

Bonus

Add a relevant bonus to make the offer more valuable without relying only on a deeper discount.

Coupon

Use a coupon code for a targeted offer, such as an early-access incentive or a promotion for a specific audience.

Cart-based offer

Reward larger purchases with an offer that activates when customers add qualifying products or value to their cart.

After

💡 What worked, and what should I change?

Attribution

See which channels, campaigns, or links contributed to purchases so you can focus future promotions where they work best.

Tags

Tag people who joined the waitlist, clicked an offer, or purchased so you can segment follow-up communication.

Follow-up sequences

Send timely follow-up messages to people who showed interest, did not purchase, or need a relevant next offer.

Analytics

Review sales and campaign results to understand what sold, where buyers came from, and what to improve next time.
Personal Development, Lifestyle, Fitness & Wellness

Meet the Customer Success Team

As mentioned above, these resources came from a workshop delivered by our Customer Success Managers below. If you are a Learning Center customer and would like to access the recording reach out to the team here.
Vitoriana Kotsia
CS Team Lead

Vitoriana helps course-selling businesses translate needs into platform decisions, bringing a commercial lens to positioning, packaging and school setup. She is also known for finding creative, practical workarounds. Outside work, she shares her home with around 200 plants.
Stavroula Architektonidou
Customer Success Manager

Stavroula works with course-selling businesses to connect platform decisions with their commercial goals, combining deep product knowledge with a practical business mindset. Outside work, she has a soft spot for animals and already shares her home with a cat and a parrot.

Rita Branco
Customer Success Manager


Rita works closely with coaching, fitness and personal development businesses, helping customers turn ideas into successful online offerings and get more value from the platform. She speaks English, Portuguese and Spanish, and outside work enjoys travelling and time with Baloo, her Beagle.
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